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Trading in old items for new ones stimulates consumer potential, catering consumption is bustling, and characteristic shopping districts welcome peak passenger flows... During the National Day holiday, the consumption market in various places continues to heat up and is full of vitality, reflecting the steady recovery and positive development trend of China's economy.

Cars and home appliances trade-in stimulates consumer potential

On October 6th, Mr. Huang from Nanning, Guangxi, and his wife visited a car dealership together. Since their family car has been in use for 10 years, the couple wanted to take advantage of the policy preferential period to buy a new car.

Mr. Huang calculated an account: a new car worth 100,000 yuan, through the trade-in subsidy, the actual payment is about 80,000 yuan. Therefore, Mr. Huang decisively placed an order and purchased a new car.

It is understood that Guangxi has updated the car scrapping subsidy standards for trading in old items for new ones, with new energy vehicles and fuel vehicles increasing from 10,000 yuan and 7,000 yuan to 20,000 yuan and 15,000 yuan, respectively. Consumers can trade in old cars and buy new cars through the "Car Trade-in" mini-program according to the conditions.

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At the same time, the Guangxi Department of Commerce organized more than 1,200 car sales companies and car dealers to launch various preferential promotions such as immediate discounts on car purchases, interest-free loans, and insurance discounts.

In the first six days of the holiday, a total of 2,100 consumers in Guangxi applied for car subsidies, 75,000 sellers applied for home appliance subsidies, and nearly 400 consumers applied for electric bicycle subsidies, driving a total commodity sales of nearly 600 million yuan. So far, Guangxi's trade-in activities have driven the sale of 38,000 new cars and 198,000 home appliances, directly driving car and home appliance sales of more than 5.2 billion yuan.

In Sichuan, the National Day holiday consumer goods trade-in activities also attracted many consumers to purchase home appliance products, stimulating new consumer vitality.

"Our family wanted to buy a washing machine but hasn't bought one. There are many promotional activities in the mall during the National Day holiday, and with the trade-in subsidy, I think it's quite cost-effective, so I bought one," said Jiang Jun, a resident of Neijiang City.

All over Sichuan, various promotional activities have been launched around trading in old items for new ones. Chengdu City launched the 2024 "Rong Xing Zhi Zhi" consumer promotion activity focusing on consumer goods trade-in; Ziyang City held the "Renew Life · Le Gou Ziyang" 2024 Golden Autumn Consumer Festival; Meishan City held the 2024 Meishan "Golden Autumn Le Gou" consumer season activity and the real estate car home decoration consumer festival...Data from the Sichuan Provincial Department of Commerce shows that since the implementation of the trade-in policy this year, as of October 4th, 821,200 people have participated in the trade-in of home appliances in Sichuan, purchasing 1.04 million units of home appliances, directly driving sales of 4.2 billion yuan, with a total subsidy amount of 800 million yuan.

Catering consumption is booming, and business turnover has climbed year-on-year.

During the National Day holiday, several gourmet restaurants collectively "set up stalls" at Beijing Workers' Stadium. RiTan Shuanrou, Brazilian Steakhouse, Butter Beer... The event gathered more than a hundred merchants and restaurants, driving a catering consumption boom. In addition to enjoying delicious food, many photo-taking and entertainment projects brought a good experience integrating food, culture, and entertainment to citizens and tourists.

To promote catering consumption during the National Day holiday, the Beijing Cooking Association and Catering Association organized many catering brands to launch National Day discounts and special meal sets. Fengtai District launched the "Golden Autumn Fengwei Food Culture Festival", Daxing District held the first "Food Carnival" to inherit regional food culture, Changping District's "Rural Food Competition" integrated offline evaluation with online voting, and the Food Culture Festival held in Miyun District integrated dining, entertainment, business, and tourism... Rich food activities added vitality to holiday consumption.

In Nan'an District, Chongqing, all sizes of restaurants are very popular. "There are no seats now, you can rest in the waiting area next to you, and I will prepare tea for you." Zhou Bao Wu, the manager of the outdoor dining bar Man · Fireworks on the banks of the Yangtze River, is busy greeting guests. The restaurant's nearly 70 dining tables are full, and customers are sitting around the outdoor tables, drinking beer, eating barbecue, and enjoying the riverside night scene.

During the National Day holiday, Chongqing City deeply explored consumption potential, and the catering and accommodation industry continued to flourish, with the city's catering industry turnover growing by 3.2% year-on-year. The turnover of spicy food and Imperial Court Royal Banquet Hotel increased by 5.6% and 5.5% year-on-year, respectively.

In Ping'an District, Haidong, Qinghai, the 400,000 yuan of consumption coupons issued by the local government further stimulated consumption. In the shops of Ping'an Post, tourists are taking out their mobile phones to use consumption coupons. Ma Xingguo, a tourist from Huangnan Tibetan Autonomous Prefecture who came to Ping'an Post, said: "I have heard for a long time that the dried fish in Ping'an Post is delicious. I specially brought my family to taste it this time. This time, I can use the consumption coupon of 20 yuan off for a full 50 yuan, which is really cheap and delicious."

Driven by travel and tourism, the national catering market has shown strong vitality. Meituan data shows that in the first 5 days of the National Day holiday, the average daily value of catering dine-in consumption increased by 33.4% compared to the National Day holiday in 2023.

The China Hotel Association analyzed that the catering consumption market during this year's National Day holiday performed brightly. On the one hand, it benefited from policy support, and various places introduced consumption-stimulating measures related to catering, stimulating catering consumption vitality; on the other hand, catering companies also made full preparations for the National Day holiday, innovating consumption scenarios, extending business hours, etc., to enhance consumer experience.

Featured theme activities promote rapid growth in sales of business circles.During the National Day holiday, the consumption vitality in the Wulin Business District of Hangzhou, Zhejiang, burst forth. The Wulin Night Market, adjacent to the West Lake scenic area, was bustling with people. This 300-meter-long night market street has become one of the popular spots for tourists to check in. Fragrances of the Ten Scenes of West Lake, traditional cakes with new methods of making Wulin Yin Cake... Cultural and tourism products and delicacies full of Hangzhou characteristics are dazzlingly displayed.

The person in charge of the Wulin Night Market introduced that in order to better match the shopping needs of tourists coming to Hangzhou, the Wulin Night Market adjusted and optimized the layout of stalls, and launched the "Autumn Wulin Tourism Market" theme activity for 7 consecutive days, selecting hundreds of Hangzhou characteristic cultural and tourism products for centralized exhibition and sales, creating a holiday consumption atmosphere, and facilitating tourists to purchase souvenirs.

According to statistics, the sales volume of the Wulin Night Market during the National Day holiday increased by 10% year-on-year, and on October 2, the flow of people set a new high, breaking through 100,000 people, and the total flow of people for 7 days exceeded 500,000 people.

In the Tianhe Road business district of Guangzhou, Guangdong, a field of Provence lavender appeared in the North Square of Zhengjia Square, attracting many consumers to come and check in. "It's really beautiful here, there are discounts for shopping in the mall, and you can also participate in many characteristic activities, which is suitable for the whole family to consume." Tourist Ms. Jin said.

On September 30, the 2024 Guangzhou International Shopping Festival opened. This shopping festival, 30 commercial carriers in the Tianhe Road business district brought more than 100 wonderful activities. In the first 4 days of the National Day holiday, the daily passenger flow in the Guangzhou Tianhe Road business district exceeded 2 million people, with an increase ranging from 13.07% to 41.43% compared with the same period last year.

During the National Day holiday, wonderful characteristic theme activities are presented in various places, promoting the continuous heating of the consumer market.

In Beijing, the "National Tide Order·Autumn Charm Capital" theme activity links multiple departments to hold nearly 400 consumption promotion activities, and the consumer market is stable and orderly. During the National Day holiday, the business department enterprises such as department stores, supermarkets, catering, and e-commerce that the Beijing Municipal Business Bureau focuses on monitoring achieved a sales volume of 7.06 billion yuan. The passenger flow of 60 key business districts in the city reached 45.73 million people, a year-on-year increase of 19.7%.

In Shanghai, from September 30 to October 6, the city's online and offline consumption achieved 67.6 billion yuan, a year-on-year increase of 3.2%. The total offline passenger flow entering the stores in 36 key business districts reached 34.49 million people, a year-on-year increase of 9.8%, and the passenger flow in 16 business districts such as Huaihai Middle Road, Zhenru, and Beihai Beach increased by more than 10% year-on-year.

In Nanjing, Jiangsu, many first stores and many first launch activities are "new" in major business districts, and business districts plan a series of activities around fashion sports, domestic goods "tide" products, and immersive experiences. Reporters learned from the Nanjing Municipal Business Bureau that this year's National Day holiday, the city held more than 150 consumption promotion activities. During the holiday, more than 130 key commercial enterprises monitored by the city achieved a total sales volume of 1.831 billion yuan, a year-on-year increase of 8.12%.